The new BMW i8 vehicle was launched in August, this year. Whilst I was in London the ad was shown regularly on certain channels. It impressed me. I thought, why should this poetry be used on a vehicle when it can be rearranged and used to uplift us humans, in a positive way?
Perhaps it had something to do with the way the ad was presented – slick, stylish and smooth, with a different narrator each time you saw the ad. The narrators, two male and one female were used but what they had to say was the same. But it was convincing, convincing enough to believe that a car can possess such beauty and invoke such poetry. and this is how it went:-
I am the impossible. I am the idea, too bold to be chained. Too powerful to be tamed. I am the big bang. I’m changing the game for all you worriers, doubters, preventers.
I am the idea that has to be born, the revolution that has to be won, the story that has just begun.
I am unstoppable: a rocket, a cannonball; a carbon fibre body lighter than wind, stronger than storm.
I am born electric.
I’m sheer energy, the force of tomorrow.
I am possible
I am – i8
But this is my take on the ad which I’ve titled The New Me
I am the impossible. I am and have always been, the created, too bold to be chained.
I am changing the game of those of you who have doubted, prevented and decided who I am, refused who I was.
I am – that has to be born, that has just begun.
I am unstoppable
I am born
I’m sheer energy, the force of tomorrow
I am possible
I am – God created.
Are there any ads you’ve seen where you are not interested in the product, but just the words? Then let me know!